A tribute to the fans

TV-tip that takes you on holiday

last week came a small explosion inside me. Taylor Swift, the world's biggest pop star, announced with 16 hours notice that she had made a new album while we were in the korona-lockdown, it was released the day after.

Kirsti Kristoffersen, publicist at Gyldendal Show more

I love Taylor Swift. She is a fascinating study in the to have complete control of their own brand, and I love how she in addition to being so freaking talented abilities to relaunch themselves and their image time and time again. Without losing either itself or the grip she has on me and the rest of the fans.

And if there was a small explosion inside of me, there was nothing against the massive bombenedslaget "folklore" was in social media. Overraskelsesalbumet set a Spotify record with more than 80 million streams of the night, without much time marketing than via your fans.

When the Taylor for a couple of years ago went public and declared his democratic political standpoint, kvitterte Trumps supporters to say that it didn't matter, that the fans of her no matter was too young to be able to vote.

It is a dangerous thing to say. First and foremost, because it is not true, few of them are younger than in the tjueåra. And in one day she managed through a single, Instagram-post to get 65 000 young people to register to vote in the united STATES.

To underestimate the fans proved also to be fatal to just Trump earlier in the year, when K-pop fans via a Tik Tok-campaign provided thousands of empty seats at the rally of his in Oklahoma.

Cancel Netflix-evening – hear this

the Fans have the power. Fans have a tremendous will to get to the thing, a glowing dedication that any employer should hope to get fans into the jobs that require that someone actually gives it a little something extra. Fans burn. And they deserve not that someone is trying to extinguish the fire.

For while we fnyser easily by the young girls ' boisterous excitement and waiting for it to go over, we facilitate rather exactly the same when it comes to more "reasonable" or "adult" interests, not least for those who enjoy the sport.

Both parts implies to scream themselves hoarse in a stadium. But it is somehow so much wit and bearing and smartness of the to discuss the legendary footballers, or to be able to anticipate how the tables will look like at the end of the season.

No acknowledge, in the same way the quite interesting discussion about who in One Direction have by far the best solo and why, or to dig into how it worked in the scenes between the artists and fans to build solid popkarrierer.

And Taylor Swift is a master of the area. She knows that the more she gives to the fans, the more she gets back. Therefore, she would also launch the "folklore" completely out of the blue, and put sales and streamingrekorder completely without marketing.

Turn On the LydErrorAllerede plus customer? Log into herError AN HONEST SWIFT: In the Netflix documentary "Taylor Swift: Miss Americana" will you see a different side of the popular artist. Video: Netflix Show more

As she this time has collaborated with the cred name as, among others, bon iver and Aaron Dessner, she receives also the recognition from an audience she never previously had, first and foremost, men.

Twitter is full of appreciative nods from the "real" music pundits, who only now want to talk about Taylor's storytelling and lyrics with deeper meaning. A guy could tell that "a good portion of the kudos can be sent in the National direction" when it comes to the immediate success of "folklore" got over night.

Bitch, please. To try to undermine the unstoppable popkulturelt phenomenon Taylor Swift is right now only in virtue of being itself, is idiotic. And to otherwise cast doubt upon someone's enthusiasm for something, or try to disprove it by to mean anything about the quality, is just sad. I forgive him only because he obviously is a fan, he also.

I've previously worked with people who have many young fans. In Helsinki I spoke last year with a dad who had driven his daughter and her friends across the country to see Marcus&Martinus. "Not my type of music," he said. "But I get the idea, I have driven the same road many times for the AC/DC".

ultimately, it's not so much about whether or not something is incredibly good or incredibly bad. Not if it is pop music or football. But about the feeling it gives you to be fan. As the small explosions each day.

Shameless greed You can submit your article and opinion piece in Dagbladet here

Want to discuss?

Visit Dagbladet debate!