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79% of internet users intend to take advantage of Black Friday and Cyber Monday

These two days of promotions, scheduled on 24 and 27 November, should make some people happy. Internet users plan to spend 187 euros on average, according to th

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79% of internet users intend to take advantage of Black Friday and Cyber Monday

These two days of promotions, scheduled on 24 and 27 November, should make some people happy. Internet users plan to spend 187 euros on average, according to the Fevad.

With 210.830 merchant sites, or 15,000 of additional sites in a year (+8%), the market for e-commerce is doing well, according to the Fevad (Federation of e-commerce and distance selling) has unveiled on 21 November its investigation Médiamétrie / NetRatings on the intentions of shopping for the holidays year-end (1). Table on € 15.8 billion to be spent online for Christmas (November and December), which is 13% higher in 2016.

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In total, for the year 2017, the market for e-commerce is expected to exceed 80 billion euros, a growth of 14%.

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The phenomenon Black Friday

In France, the effect of Black Friday (November 24, 2017) and Cyber Monday (November 27, 2017) is gaining momentum and initiate marketing promotions to the end of the year. "Of the unmissable events for consumers, in the same way that the balances", said Marc Lolivier, general delegate of the Fevad.

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More than three-quarters (79%) of internet users intend to enjoy it, mainly on the Internet (86% of them). A purchase period who anchored gradually in the consumption habits of the French, since half (51%) of internet users surveyed had already purchased online on the occasion of Black Friday or Cyber Monday.

The products most frequently placed in their online shopping cart on this period of commercial promotion are items of fashion and textiles (49%). It is, in total, 187 euros on average that will be spent on the Internet on these two days.

>> All the best offers on the Black Friday 2019 is on The Express Promo Codes

A budget Christmas downgraded

This year, 86% of internet users (almost 9 in 10) will prepare their Christmas shopping online, and 7 out of 10 (31.8 million) will actually order. The major portion of the sales will be carried out from a computer (65%), a decrease of 2% compared to 2016, to the benefit of the tablet (18%) and mobile (16%).

online shoppers choose to purchase online mainly to avoid the crowds in the stores (64%), but also to do good business (52%) and more choice (49%).

(1) Survey on the intentions to purchase online conducted by Mediametrie in partnership with Fevad from 23 October to 3 November 2017 on 3.059 internet users aged over 15 years.

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However, they are reasonable in their spending, with a budget of 278 euros expected for 2017 against 329 euros in 2016 and 341 euros in 2015. For the first time this year, online shopping of toys and games (49%) exceed those of cultural products (45%), fashion (32%) and beauty (30%).

(1) Survey on the intentions to purchase online conducted by Mediametrie in partnership with Fevad from 23 October to 3 November 2017 on 3.059 internet users aged over 15 years.

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