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Universal Music Group's Web3 Label Purchases Bored Apes for $360K in Ethereum

Universal Music Group's Web3 label, 10:22PM, announced that it had purchased the Bored Ape Yacht Club #5537 non-fungible token NFT (NFT), for more than $360,000 on Friday.

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Universal Music Group's Web3 Label Purchases Bored Apes for $360K in Ethereum

UMG's 10 :22PM Acquires Bored Ape #5537 For 125 Ether

Universal Music Group (UMG), and the firm's web3 label 10:22PM, announced Friday that the metaverse group called KINGSHIP has a new manager. 10:22PM purchased the Bored Ape Yacht Club NFT #5537 worth more than $360,000, or 125 ETH at settlement. The Web3 label also identified the Bored Ape #5537 as a female character and called her "Manager Noet All".

UMG announced the Web3 label at 10:22PM, and the KINGSHIP group mid-November 2021. The launch of Ape-In Productions (AIP) by BAYC entertainment label was announced by Timbaland , the hit producer known professionally as Timbaland . The metaverse group KINGSHIP also includes a Mutant Ape Yacht club (MAYC), NFT, and three Bored Apes NFTs.

This announcement reveals that, in addition to buying the latest BAYC, KINGSHIP's official website has been launched. Discord and the new website are intended to provide information to collectors and fans about the group's activities and new developments, including access to the permitlist and future activations.

UMG has been exploring NFT technology a lot this year. In February, announced a partnership with Curio NFT marketplace. The entertainment giant stated that it was planning to show NFTs linked to its many music labels and top recording artists. UMG revealed a partnership between Billboard and Flow Blockchain during the first week in March.


10:22 PM's Founder says Manager Noet All Will Drive the Storyline

Friday's announcement explains how KINGSHIP was founded by Celine Josh. In a statement to News, 10:22PM's founder stated that "We have been incredibly active developing KINGSHIP" since the initial announcement.

Celine Joshua added this:

Manager Noet All, as the group's manager, will drive the storyline and facilitate communication with the community. We want to make the KINGSHIP universe entertaining and immersive while also building value for holders.

10:22PM's founder explained that now that Discord is open, members of the KINGSHIP community are able to tune in to receive updates and interact with each other. "Keep tuned, there's much more to come," the founder of 10:22PM added.

According to Opensea's NFT marketplace Opensea the founder of 10:22PM goes by the name Celinethethird. The Opensea profile attached the ethereum adress "0x8Ad" also shows that the address leverages the ENS domain, "1022pm.eth," which holds a large number of NFTs. 1022pm.eth currently owns 105 NFTs in 45 collections. While 1022pm.eth loves MAYC and BAYC NFTs a lot, the address also has Doodle #5707 and Bored Ape Club NFTs. World of Women (WoW), Invisible Friends #276.

After the acquisition by the Cryptopunks' and Meebits Intellectual Property (IP) , the entire BAYC/MayC ecosystem was in high demand. Yuga Labs gave the NFT holders the commercial rights. The Apecoin launched this week, and the Apecoin DAO was created.