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The Blockchain technology has been made in many areas of life for greater transparency and efficiency. So it's no wonder that the technology is also used in the sector of the digital advertising value-added use. The UK-based, cross-industry organization JICWEBS has now given to new participants to its Blockchain-a pilot project for digital advertising. Among the major participants, Nestlé, O2 and McDonalds for example.
By Alexandra cons13. November 2019BTC $ 8,758.25 -0.18%part Facebook Twitter LinkedIn xing mail
The goal of JICWEBS, the development of high Standards for digital ad trading. So it could raise the purchasing power on the Basis of trust. In addition, the company works with its Blockchain-reduce solution to the Online fraud and to maximize the ad's visibility. Furthermore, s is also about to place the Display in a safe brand environment. In the pilot project of the company from the UK, Nestlé, McDonald's, to begin with - ’s, Unilever, Virgin Media and their agencies participated. In the meantime, the customer has grown the root to 22 agencies. Including GumGum, Netmums, Sky, Unilever, and SMART.
advertising problems with BlockchainThe Incorporated Society of British Advertisers (ISBA) to solve one of the founding members of JICWEBS, together with PwC, a study on the programmatic supply chain. The study has the aim to make the problems of the advertiser to find. The Parties to the Blockchain-a pilot project try to solve these problems by using the DLT-technology (Distributed Ledger Technology). To Stephen Chester, Director of Media at ISBA, explained in an article by Ledger insights:
a pilot project to advertising costs cut in halfOur own programmatic transparency study on the supply chain, carried out by PwC, will deliver the industry-empirical evidence for supporting future technological solutions, and progress needs to accelerate.
In the advertising industry, it is common for an intermediary between advertisers and advertising creative company take up to 50 percent of the advertising expenditure. That could change, of course, through the use of the Blockchain solution, because this would make the cost-intensive means of men superfluous. The pilot project of JICWEBS and FIDUCIA should show up, it could start the platform in the year 2020, officially.
Very similar to the digital advertising developments, there are also the ad-Blockchain-the company's program, media ocean. Media ocean has set itself the goal of the promotional landscape more transparent and to make it more cost-efficient.
