MADRID, 26 Mar. (EUROPA PRESS) -
The tourism sector has focused on the use of artificial intelligence and advanced analytics as ways to maintain its profitability after a record 2022, as explained by various experts in the sector at the Travel Summit 2023 organized by Minsait, a travel company. Indra.
The travel industry seeks to gain momentum and faces this season as if it were a turning point for its continuity, after the year 2022.
This new stage for the sector, marked by the digital transformation of its operators and companies, will be marked by the massive incorporation of advanced technologies such as AI and advanced analytics.
The adoption of these technologies is intended to manage data and information in a more qualitative way and to be able to offer trips with greater value to recipients who are increasingly digital, but also demanding and committed to issues such as safety or sustainability.
These conclusions have been addressed during the Minsait Travel Summit 2023, the sectoral meeting held this week by the digital company for the travel industry in which major brands and tourism leaders have gathered.
Indra's general director and head of markets and verticals at Minsait, Borja Ochoa, opened the conference by referring to recent years: "The Covid-19 pandemic caused a major disruption to our way of life, with global travel restrictions and large losses in revenue for airlines, hotels and other travel-related businesses.
"In response, the industry had to adapt and innovate quickly, exploring new business models and digital solutions, showing its resilience, and with a gradual recovery in some sectors, as well as new emerging opportunities in others," explained the head of Minsait. .
Ochoa has also had an impact on how knowledge of the main trends or digital solutions has become key to the survival of industries in the sector.
During the event, the contribution that technologies such as artificial intelligence or advanced analytics have to manage the information they receive from their users has been highlighted, and to be able to turn it into valuable resources that contribute to improving their figures and offering better experiences.
Along with these, both automation, to evolve the processes and operations of the sector, and the Internet of Things (IoT) have already meant a paradigm shift to connect devices and encourage multi-channelling.
This is added to the growing need to migrate processes to the cloud, in order to increase the flexibility of operations within a global environment in which uncertainty prevails, as confirmed by the coronavirus three years ago.
One of the main assets for evolution, also for a safe evolution, are technological allies, either by hyperscalers, who value the importance of cloud technology as a lever for transforming change, or through the irruption in the market for new partners or allies. These new partners have specific applications that help improve specific actions or operating models.
The director of Travel and Tourism at Minsait, Emilio Mora, has pointed out that the travel industry has always had innovation in its DNA and has been a pioneer when it comes to introducing technological solutions, something that the pandemic temporarily halted.
"However, issues of a global nature such as the 2020 pandemic, the war in Ukraine, supply crises or energy demand have directly affected their companies. There was a time when people could not travel and keep in operation of many of these companies was not profitable", pointed out the manager.
However, Mora has stressed that the sector recovered "some normality" last year, but the market has changed in this period, along with the demands and concerns of travelers.
"Those who do not advance will also run the risk of being left behind and losing their competitiveness," he anticipated. Likewise, she has highlighted Minsait's 'end to end' technologies such as Onesait Travel.
This 'suite' comprises a global offer from the company for the tourism sector that optimizes the management of hotels and airlines in order to improve the experience of travelers and adapt their operation to the new demands of those who travel.
This offer has managed to manage more than 20 million reservations in 33 countries and Minsait systems have been implemented in more than 4,000 hotels and among its clients, present at the Travel Summit, are some of the most relevant hotel chains in the world, with references in Europe, America and Asia.