The creation of new businesses within companies is the focus of the fourth Opportunity Execution meeting

MADRID, 12 Nov. (EUROPA PRESS) -

The strategic value that the creation of new businesses has for companies will focus the debate at the fourth meeting of Execution of Opportunities, a Europa Press project in collaboration with the consulting firm McKinsey

The 'Growth and Transformation' meeting, which will be held on Monday, November 13, will allow for debate on the importance for companies with more experience of betting on new lines of business, especially in fields such as sustainability or technology.

The meeting, which will be moderated by the director of Business Development and Institutional Relations of Europa Press, Candelas Martín de Cabiedes, will be attended by the Mckinsey partner

According to McKinsey analysis

Forecasts indicate that the creation of new businesses will increase considerably in the coming years. Above all, it will highlight the launch of new products, services or businesses around two main axes: sustainability and technology, including the advancement of artificial intelligence (AI) as one of the technologies that attracts the most attention.

According to the consulting firm, the trends point to "favorable winds for established companies compared to the decrease in capital for start-ups" and the "creation of entrepreneurship in established companies as a growth priority."

'Growth and transformation' is the fourth Opportunity Execution event after the celebration of the meetings 'The importance of communication in organizations', 'Challenges of Artificial Intelligence. Opportunities and Challenges of AI in Companies' and 'Reskilling. The challenge of professional retraining'.

Opportunity Execution, framed in the Opportunity Generation platform, is presented as a speaker aimed at the members of its steering committees, directly responsible for the successful execution of its ESG strategies.

Focused on the development and execution of specific strategies and plans related to sustainable growth, innovation, digitalization, the challenge of the future of work, social action or transparency, it gives a voice to those directly responsible for successfully leading companies. towards the achievement of its objectives.