STATEMENT: Veganuary celebrates 'Chicken Free Week' to promote plant-based alternatives to meat and eggs

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On the occasion of 'International Day of Respect for Chickens', Veganuary celebrates 'Chickenless Week'. The international NGO, which directly supported more than 1.8 million people* to try its free resources for a month during January 2024, continues to promote animal- and planet-friendly diets for the rest of the year

Spain, April 26, 2024.- And what happens after January? According to the survey conducted by Veganuary after the challenge, 82% of people who tried veganism during that month declared that they planned to drastically reduce their consumption of animal products permanently. 98% also stated that they would recommend Veganuary to their family and friends**.

To continue accompanying these people, the NGO has several campaigns planned during the spring and summer. The first of them is the 'Week without Chicken', which will take place between April 29 and May 5 and focuses on giving ideas and support to all those people who prefer to leave chicken and eggs off the menu and choose delicious, healthy and sustainable plant-based alternatives.

Tasty and also respectful alternatives

Awareness about the impact that chicken meat and egg production has on the planet and on animals is increasing. Thus, the demand for plant-based alternatives to cook both traditional and novel recipes increases. Not in vain, the classic potato omelette made with chickpea flour was one of the most successful recipes in the campaign that the NGO carried out for the first time from Spain last January.

Influencers and brands such as the Ramen Shifu restaurant chain, the organic products brand Sol Natural, the dehydrated dishes brand Trevijano, the home-prepared food company have wanted to join the 'Chickenless Week' that is about to begin. Fresh Greens or the recently launched Uobo, Europe's first completely plant-based "beaten egg".

"Veganuary goes much further than January, with our spring and summer campaigns we reinforce support and resources to encourage people to choose plant-based alternatives in their diet, also offering companies the opportunity to expand and promote their range of products vegans," says Amanda Romero, Director of the NGO in Spain.

*This figure includes all people who actively chose to receive Veganuary resources during the 2024 campaign (subscriptions to daily emails, videos of the 31 Days of Veganuary series on YouTube, listeners to the podcast, followers on social networks and those who purchased the Book of Official Cuisine or the Veganuary Vegan Kit).

**The survey was sent to participants who opted in to receive Veganuary support via personalized 31-day emails. At the end of the 31 days, they were asked about their experience. 18,129 people responded.

https://veganuary.com/wp-content/uploads/2024/03/Official-Veganuary-2024-Participant-Survey.pdf

Contact

Contact name: Amanda Romero

Contact description: Director in Spain

Contact telephone number: 649237090