STATEMENT: VAPORESSO announces a strategy update

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-VAPORESSO announces strategy update and creates a comprehensive service ecosystem for varied premium vaping experiences

PARIS, March 28, 2024 /PRNewswire/ -- On March 24, VAPORESSO unveiled its strategy update at the VAPORESSO European Vaping Ecosystem Strategy Conference in Paris, France. This update involves expanding the brand's product categories to meet consumer demands. By creating a diverse range of products tailored to specific needs, VAPORESSO is building a comprehensive service ecosystem spanning three categories, ensuring a cohesive and integrated consumer experience. The upgrade also involves improving localization design in Europe, establishing a branch in Europe and intensifying the development of localized operations within Europe. Both the comprehensive service ecosystem and the European localization design underline VAPORESSO's dedication to offering varied and high-quality products and services to consumers.

A comprehensive service ecosystem to offer varied and high-quality products and services to consumers

Since its establishment in 2015, VAPORESSO has been dedicated to providing consumers with high-quality vaping experiences through innovation-driven efforts and has become a leading brand in the global open system vaping sector. With close attention to consumer preferences and a commitment to meeting their dynamic needs, VAPORESSO's strategic upgrade is aimed at ensuring the provision of superior products and exceptional service.

E-liquid is at the heart of category and device innovation, and serves as a crucial element in satisfying consumers' taste and flavor preferences. VAPORESSO is therefore expanding from open system categories to include e-liquid products under its DELICIU e-liquid brand. In the future, as part of its goal to build a comprehensive service ecosystem, VAPORESSO may consider expanding its product portfolio to include pre-loaded devices.

DELICIU, powered by VAPORESSO and positioned as a leading global e-liquid service brand, focuses on providing unparalleled flavor by authentically replicating original flavors using high-quality raw materials and top-notch manufacturing standards. This dedication to quality ensures perfect compatibility with all vaping devices in the future.

With this comprehensive service ecosystem, VAPORESSO aims to thrive in three categories, while continuously improving services, pursuing product innovation, and striving to offer an expanded range of premium products to consumers.

A new European branch that will serve as a central hub and promote development in Europe

In its pursuit of excellence, VAPORESSO's European branch will serve as the central hub for the brand's operations in Europe, incorporating the core of its market development plans in the region. He is committed to localizing and streamlining processes to improve efficiency. This measure is designed to work in close coordination with the headquarters in Shenzhen, improving the support provided to partners and significantly contributing to their success. In addition, the branch will establish three centres, including the European Center for Sensory and Flavor Research, the European Center for Product Design and the European Marketing Centre, to achieve sustained growth and expansion in Europe.

These initiatives aim to penetrate the local market through taste experience, product quality and marketing strategies, allowing the company to fully establish its presence in the European market, delivering products and services that perfectly align with preferences. of consumers.

Continued efforts to promote the harmonious advancement of the European vaping industry

This strategic update from VAPORESSO is an innovative approach to explore more possibilities in the vaping industry. With the establishment of its comprehensive services ecosystem and the strategic advancement of its localization efforts in Europe, VAPORESSO is ready to pursue a broader range of business collaborations with partners, navigating side by side the changing market landscape and sharing the benefits of future market possibilities in Europe.

VAPORESSO is fully dedicated to supporting the sustainable development of the vaping industry in Europe. Starting with the supply chain, VAPORESSO is committed to consistently delivering high-quality products to ensure reliable supply and maintain product standards. On the sales side, VAPORESSO plans to work closely with various partners to explore new collaboration opportunities and strengthen the industry as a whole. Additionally, VAPORESSO aims to enhance the capabilities of retail stores, improving the shopping experience for consumers and supporting the growth of retail partners. By focusing on local needs in Europe and building a comprehensive service ecosystem, VAPORESSO actively contributes to the healthy growth of the European vaping industry.

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