-TP Vision and FC Barcelona sign a multi-year agreement as "main partner" with the Ambilight TV brand, which will feature prominently on the sleeve of the men's first team football shirt
Philips Ambilight TV viewers will enjoy the most authentic and immersive experience of the famous football team in action
BARCELONA, Spain, May 25, 2023 /PRNewswire/ -- TP Vision, the company responsible for the design, manufacture and sale of Philips TV, Philips Sound and AOC Audio products, has announced a new partnership with the legendary team of world football, FC Barcelona, as the main partner for TV, display and audio devices. The partnership will promote TP Vision's world-leading range of television and audio products and highlight the company's original Ambilight TV technology and its unique ability to turn ordinary television into an immersive viewing experience like no other. Ambilight TV changes everything!
To view the multimedia press release, please click: https://www.multivu.com/players/uk/9172851-tp-vision-fc-barcelona-sign-multi-year-agreement/
As one of the club's three Principal Partners, Ambilight TV will appear on the sleeve of the men's first team football shirt from May 28, coinciding with the last matches of the 2022/23 season. Ambilight TV will be prominently displayed inside the stadium and to viewers at home. Key players from the men's and women's first-team football will also be invited to learn first-hand about the product range, and in particular Philips' unique Ambilight TV proposition, to become brand ambassadors. As the main partner of the club, TP Vision will also play an important role as a provider of TV and screens for the audiovisual infrastructure of the new Spotify Camp Nou, which will become the largest and most innovative sports venue in Europe. The agreement also grants TP Vision association rights with the first men's and women's soccer teams, as well as with the other professional sports teams of the Club.
The collaboration between TP Vision and FC Barcelona is part of the strategy of both organizations to proactively search for partners who share the same values and philosophy and who can combine to improve the reputation of the club and the company as the best in their respective fields. fields.
TP Vision and FC Barcelona share a vision of taking sporting events beyond the ordinary by creating an exceptional spectacle for fans wherever they are. FC Barcelona proudly claims to be "More than a Club" while TP Vision offers Ambilight TV as "More than a TV" to the consumer.
Philips Ambilight TVs feature rows of colored LEDs embedded in strips along the rear edges of the TV that cast an ever-changing halo of light - precisely matching the image on the screen - onto the wall behind. Ambilight gives the impression that the TV picture is bigger and better, beyond the physical limits of the set, which appears to float rather than be attached to the wall.
The benefits of a 'biased' lighting halo have long been known in the world of cinema, but TP Vision's own research has shown that the added sophistication of Ambilight can extend the enhancement to sport, with particular success in football.
Ambilight has already proven to be a huge success, with one of the highest satisfaction ratings in the consumer electronics industry and scoring extremely high as a reason for repeat TV purchase intent among existing customers.
FC Barcelona, the proud champion of La Liga in the 2022-2023 season, is one of the most beloved football clubs in the world, with a global community of enthusiastic fans and a unique match day experience, but only a lucky few can watch the team live on Spotify Camp Nou.
The partnership will introduce Ambilight TV to many of FC Barcelona's audiences and will allow all sports fans the ability to recreate the unique experience and spectacle of a match live on Spotify Nou Camp on their Philips TV at home.
Commenting on the new partnership, Kostas Vouzas, CEO, TP Vision (Philips TV
On behalf of FC Barcelona, Juli Guiu, Vice President of Marketing, explained: "We are very proud to welcome TP Vision as the new Principal Partner of FC Barcelona. Barça has always stood out for its committed search for excellence, both within and off the pitch, and this agreement is another successful example of this because we are associated with a world leading company in the field of electronics and audiovisual technology.A giant step forward in the commercial strategy of FC Barcelona in association with a multinational which, thanks to its Ambilight TV innovation, has turned the match experience into an engaging and extremely satisfying journey for millions of fans who follow football from their homes."
About TP Vision:
TP Vision Europe B.V. is registered in the Netherlands and is based in Amsterdam. TP Vision is a wholly owned company of TPV Technology Limited ("TPV"), one of the world's leading manufacturers of monitors and televisions.
Founded in 2012, TP Vision is today one of the world's largest players in the consumer audio and television industries. It develops, manufactures, and markets consumer electronics products and technologies that deliver a superior audiovisual experience.
With a strong focus on the consumer and hospitality market, TP Vision's product portfolio includes consumer TV and audio products, professional displays and content operation systems. These products and solutions are marketed through TP Vision's own brand, AOC, as well as the Philips brand, used under license from Koninklijke Philips N.V.
Home to leading electronic brands and award-winning products, TP Vision employs more than 2,000 people worldwide, with operations in Europe, the Americas, the Middle East, India, and select Asia-Pacific countries.
TP Vision adds value to everyday life and society through its expertise in product development, design, operational excellence and responsible manufacturing.
FC Barcelona was founded in 1899 and currently has more than 140,000 members. It is considered the largest sports club in the world and has more than 120 years of history. Rooted in his city and his country, his vision is global and he has official headquarters in cities on three different continents: Barcelona, Hong Kong and New York.
Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge through the Barça Innovation Hub. The club is also recognized for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work educating boys and girls in the positive values of sport. Barça's growth in recent years has led it to have more than 440 million followers on social networks.
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