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STATEMENT: Taiwanese design presented at Milan Design Week

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STATEMENT: Taiwanese design presented at Milan Design Week

(Information sent by the signatory company)

-"Who is going to ask the questions? The questions are designed in Taiwan." Taiwanese design presented at Milan Design Week

TAIPEI, April 2, 2024/PRNewswire/ -- Who will ask the right questions in this era of complex transformations? On display at the first Taiwan Pavilion in Milan, fifteen Taiwanese studios and brands confront global issues through the lens of local material culture and reflections. Through their projects, they examine the role of design in contemporary society and the value of design thinking in asking questions correctly. The questions, in fact, are designed in Taiwan.

An exhibition about the present and future of Taiwan

Taiwan is an island nation that has been colonized several times throughout its history. It carries a legacy of Chinese culture but is also deeply influenced by Japanese culture. The island is surrounded by the sea and at the same time has mountains more than 3,000 meters high and many beautiful lakes. In addition to its landscapes and natural resources, Taiwan is also world famous for its technology and semiconductor industries.

These characteristics are reflected in the projects in the exhibition "Who's Going to Ask the Questions? The Questions Are Designed in Taiwan," curated by Eric Yu, Atelier SUPERB and Tsung-Yen Hsieh at the first Taiwan Pavilion of design week from Milan. organized by the Industrial Development Administration, Ministry of Economic Affairs of Taiwan, with the support of the Ministry of Culture of Taiwan and the executive organizer of the Taiwan Design Research Institute (TDRI).

The exhibition not only aims to highlight Taiwanese material culture and the state of the art of local design, but also to challenge conventions and redefine the limits of creativity to solve global and collective problems. The fifteen participating designers and brands, already honored with Golden Pin Awards that select local excellence, represent a diverse and exemplary range of talents and perspectives on local identity and project values ​​within broader issues such as environmental impact and holistic design. The products on display – from home accessories to furniture, from sustainable textiles to materials from recycled and post-industrial resources – allow us to reflect on the role of design in the innovation industry, promoting a new paradigm of quality and production models that They take advantage of technology. to advance towards social and manufacturing sustainability objectives.

“Our goal is to export Taiwanese design to the world,” said Chi-Yi Chang, president of TDRI, “showcasing our vibrant and dynamic design ethos to an international audience and highlighting the creativity, innovation and craftsmanship that define the culture.” Taiwanese. At TDRI, we believe that design is an essential tool for interdisciplinary cooperation and that, integrated into the business and operational strategies of the productive sectors, it can empower young people and promote growth."

"We weren't just looking for good projects," said curators Eric Yu and Tsung-Yen Hsieh, "we were looking for voices that resonated with the pace of our times. We identified designers and companies with a proven track record of pushing boundaries and contributing significantly to the industry. design".

An exhibition between products and flying thoughts

When visitors enter the Taiwan Pavilion, they find themselves in a kind of cloud filled with comics, as if they were immersed in someone's thoughts and questions. "Who I am?" and "Where am I from?" They are ontological questions that help us understand ourselves and our communities and, through design, allow us to promote a meaningful future. The entire exhibition hall is dotted with “speech balloons” and “thought balloons” that evoke comic strips and create a dialectic between thoughts and spoken words.

The set designed by Atelier SUPERB, with graphics by S.SELECT LAB, divides the environment into three areas: the first includes projects focused on waste recycling. The second welcomes sustainable brands and products with high recycled compositions. The third is an interactive space with an area where visitors can write their thoughts. Each of the products on display is accompanied by a question that stimulates deeper reflection and appears alongside LED screens that illustrate production processes or capture the landscape of Taiwan. The views show both the beauty and the ugliness of the Island, such as waste discarded on the beaches, offering the visitor an unusual and less predetermined view.

Official organizer: Industrial Development Administration, Ministry of Economic Affairs, Taiwan

Supported by: Ministry of Culture, Taiwan

Executive organizer: Taiwan Design Research Institute

Curator: Eric Yu, SUPERB Workshop

Co-Commissioner: Tsung-Yen Hsieh

Diseñadores: Atelier SUPERB, Eric Yu, Ming-Ching Hsu, Ai-Wei Kung


Taiwan brands:

Nestle Taiwan Ltd., Nespresso Branch, YSTUDIO, SJ Furniture LAB, s2studio, Green Footprint Int'l Co., Ltd, Dot Design Co.,Ltd., UKL Enterprise Co., Ltd., Good Form, JC Architecture, Kobe Leather, Studio Kiichi, Taiwan Power Company, 2 by Wu

Collaborating partner:

Taiwanese Student Association of Milan

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