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STATEMENT: LILYSILK reinforces its commitment to sustainability on Earth Day

(Information sent by the signatory company).

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STATEMENT: LILYSILK reinforces its commitment to sustainability on Earth Day

(Information sent by the signatory company)

- Innovative fabrics, ecological packaging and reforestation of tropical forests: LILYSILK reinforces its commitment to sustainability on Earth Day

NEW YORK, April 22, 2024 /PRNewswire/ -- In celebration of Earth Day 2024, LILYSILK is proud to showcase its continued commitment to sustainability through innovative fabric technologies and eco-friendly packaging solutions. LILYSILK, a pioneer with its patented LILYÁUREA® and LILYHERB® fabrics, addresses environmental concerns by reducing dependence on harmful chemicals and improving biodegradability. The company's new bioplastic packaging further supports this mission, offering a more sustainable alternative to traditional materials, while its reforestation projects in Brazil and Mexico reinforce its commitment to reducing environmental impact and promoting ecological health.

LILYSILK's innovative fabric, LILYÁUREA®, is designed for people with sensitive skin and is made from natural, undyed golden cocoons produced by the offspring of rare wild silkworms. The golden color, a creation of Mother Nature, and the natural hypoallergenic and antibacterial properties of the fabric provide a protective, moisture-rich environment for the skin. LILYÁUREA® is now widely used in LILYSILK bedding, sleepwear and clothing, providing 24-hour hypoallergenic care.

LILYHERB®, featuring peppermint active molecule technology from the United States, incorporates peppermint extract to deliver a relaxing, sleep-inducing experience through its peppermint active molecule technology. These innovative textiles not only comfort the wearer but also support sustainable textile practices by minimizing chemical use.

To expand its commitment to sustainability, LILYSILK also introduced an environmentally friendly packaging solution: bioplastic bags. Made from renewable resources, these bags are broken down in industrial composting facilities, highlighting a significant reduction in waste and dependence on petroleum-based products. This initiative is part of LILYSILK's broader strategy to minimize its environmental footprint while maintaining the integrity and luxury of its products.

In partnership with One Tree Planted, a non-profit organization focused on global reforestation, LILYSILK has contributed significantly to global reforestation efforts, planting 15,000 trees in Brazil and 20,000 in Mexico. The Brazil project has benefited 200 families, generated 280 jobs, provided habitat for 569 wildlife species and contributed to the reforestation of 500 hectares, marking a substantial step towards a sustainable local community in Brazil . These reforestation efforts support biodiversity, boost local economies, and improve ecological services essential for environmental sustainability.

"At LILYSILK we believe in fashion that not only looks good but also performs well," said David Wang, CEO of LILYSILK. "As we commemorate Earth Day, we are proud to reveal our latest efforts in sustainable development. From innovative fabrics to eco-friendly packaging, every decision reflects our commitment to protecting our planet for future generations."

Photo: https://mma.prnewswire.com/media/2392992...

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