STATEMENT: Jaime Astrain, new ambassador of the Spanish men's fashion firm Boston

(Information sent by the signatory company)

● The athlete, model and communicator from Madrid will be linked to the Spanish fashion firm to develop various joint projects during the 2023 season

Madrid, March 16, 2023.- The athlete, model and communicator Jaime Astrain (Madrid, 1988) has been chosen as the new ambassador of the Spanish men's fashion firm Boston to collaborate with the company and develop joint projects during the 2023 season.

The ex-soccer player, a great sports fan and fashion lover, has been chosen by Boston for representing the perfect symbiosis between the values ​​shared by the model and the firm: "The effort, perseverance, motivation and teamwork that has given him His experience as a soccer player in his early career, together with the active and restless spirit that his career in the fashion world brings him, are aspects that also symbolize and represent Boston and have marked the trajectory of the firm throughout his 78 years in the sector”, explains Gloria Medina, Communications Manager for Boston.

During the collaboration period as Boston 2023 ambassador, Jaime Astrain will be in charge of starring in the FW23 collection that will be released next September, and in whose development the firm is immersed.

“For a long time I have identified very much with the elegant, modern and sophisticated style of Boston, as it fits perfectly with my way of understanding fashion. I always tend towards elegance and comfort, because I consider it compatible, and I easily achieve this essential tandem for me with Boston garments”, says Jaime Astrain, Boston ambassador.

In the world of fashion, Astrain disembarked in 2015, after hanging up his boots professionally, and after developing his career as a footballer in various teams in different Spanish cities. This is how, at the age of 27, his life led him to undertake new challenges and he turned to fashion, where he has managed to succeed as a model, after modeling and working both in Spain and abroad, in catalogues, magazines and television advertisements. .

Jaime Astrain represents the perfect image of the Boston man: a natural, active, and empathetic person, aware of sustainability and the environment, connected to what really matters and who values ​​living new experiences and sensations. “Although I don't really like to define myself, I am a very familiar person and I care a lot about my family. I consider myself very close, ambitious and sporty, that, of course”, affirms the ambassador from Boston.

In its different collections, the fashion firm stands out for presenting a wide variety of casual-style garments each season, as well as a careful selection of suits, shirts and clothing accessories. Within its catalogs, highly functional garments predominate, designed to adapt to the rhythm of everyday life and made from premium raw materials to achieve optimal durability.

Since its beginnings in 1945, Boston has become a benchmark in men's fashion thanks to its experience, the quality of its garments and personal style, and has managed to consolidate its presence throughout the entire national territory through its more than 30 physical points of sale and its own website.

About BOSTON - www.bostonwear.com

Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a staff of almost 150 employees- has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 35 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises customer loyalty.

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