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STATEMENT: HUAWEI celebrates 10 years of innovation in wearables with the launch of the HUAWEI WATCH GT 4 and a special edition of

BARCELONA, September 15, 2023 /PRNewswire/ -- HUAWEI celebrates a decade of innovation in wearables by heading towards an innovative future with its Fashion Forward vision, taking the union between technology and fashion to the next level.

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STATEMENT: HUAWEI celebrates 10 years of innovation in wearables with the launch of the HUAWEI WATCH GT 4 and a special edition of

BARCELONA, September 15, 2023 /PRNewswire/ -- HUAWEI celebrates a decade of innovation in wearables by heading towards an innovative future with its Fashion Forward vision, taking the union between technology and fashion to the next level. At the September 14 Wearable Strategy and New Product Launch event held in Barcelona, ​​HUAWEI presented a set of upcoming devices, such as the HUAWEI WATCH GT 4, the latest addition to the popular smartwatch series, the HUAWEI FreeBuds Pro 3 Hi headphones. -Res TWS and the luxurious WATCH Ultimate Gold Edition, which incorporates 18-karat gold in the bezel. This event in Barcelona has a special meaning for HUAWEI's history, since it is the same city where the brand's first smartwatch, the HUAWEI TalkBand B1, was launched 10 years ago.

In fashion: the evolution of HUAWEI wearables

With a bold brand shift, HUAWEI aims to redefine fashion technology to the next level, allowing users to monitor their health and sports activities without giving up style, marking a new beginning in the wearables business. the brand: HUAWEI's wearable design philosophy embraces an unwavering commitment to design. In terms of health, HUAWEI's dedication to the pursuit of well-being drives ongoing innovation, allowing users to have greater control over their health. Finally, in the field of sports, HUAWEI is increasing the accessibility of fitness by making staying active more accessible and enjoyable. Fashion Forward signifies HUAWEI's desire to drive design, technology and innovation forward.

"We remain committed to the wearable business in the European markets and with the introduction of the latest range of WATCH and FreeBuds series smart products, we are poised to go after the market leaders and become the number one brand. world of wearables," said William Tian, ​​President of Huawei Consumer Business Group Europe.

All in one: design, health and sport

Since the arrival of the circular smartwatch concept, HUAWEI WATCH, in 2015, HUAWEI has laid the foundation of its design to merge everything into one. When it comes to watch materials, the brand seeks to constantly improve to offer users a high-end, durable and comfortable experience on the wrist. Starting from stainless steel and nanocrystalline ceramic, HUAWEI advances to zirconium with the HUAWEI WATCH Ultimate series. Customization options also continue to increase, with a wide range of straps and watch faces released over the years, available for users to choose from to their liking.

In terms of health management, HUAWEI has equipped consumers of all demographic groups with targeted and continuous monitoring of their health. With offerings in sports health monitoring, risk detection and proactive disease prevention, HUAWEI cultivates a holistic approach to well-being for its users. Since its foray into the wearables sector a decade ago, HUAWEI has distinguished itself as a pioneer in sports health monitoring. The brand has led solutions to industry challenges, especially in battery life, measurement accuracy, and wearable comfort. These advancements have improved the user experience and set new benchmarks in the industry.

Continued improvements in the device's accuracy provide users with accurate data on heart rate, blood oxygen levels and overall risk profiles. In terms of patented innovations, HUAWEI Health is one of the leading patent contributors, with more than 800 applications. HUAWEI reinforces its commitment to R&D through 10 global research institutions and three sports health laboratories, with plans to open an additional European laboratory later this year to continue advancing smart wearables.

HUAWEI WATCH GT 4 series, HUAWEI WATCH Ultimate Gold Edition y HUAWEI FreeBuds Pro 3 debutan en el evento Fashion Forward

HUAWEI's strategic pivot begins with the launch of the elegant HUAWEI WATCH GT 4 series, HUAWEI WATCH Ultimate Gold Edition and HUAWEI FreeBuds Pro 3, a series of smart devices that establishes a new paradigm in wearable aesthetics.

The HUAWEI WATCH GT Series 4 is the latest generation of the flagship WATCH GT series that introduces elevated design features with powerful health and fitness functionalities, taking a step forward in fashion from the classic designs of the WATCH GT Series and introducing elements of avant-garde design while retaining part of the geometric aesthetic of its predecessors.

Exquisitely constructed and designed with a six-segment 18K gold design on the nanocrystalline ceramic bezel, HUAWEI WATCH Ultimate Gold Edition is packed with cutting-edge features and created for users looking to chart their own paths to luxury, such as the ability 100 meter immersion level water resistance, Expedition Mode and 2 week battery life.

Finally, the new HUAWEI FreeBuds Pro 3 headphones bring a balanced design aesthetic with class-leading audio technology. These headphones feature a one-piece smooth crystal casing made of Nano Processed crystal material, along with a dual ultra-hearing driver for clearer treble and a more powerful base, and an enhanced triple adaptive equalizer for exceptional sound quality. .

The launch of these 3 devices embodies HUAWEI's Fashion Forward vision, which drives the brand to lead innovation by offering users the best products.

Mo Farah and Pamela Reif: new HUAWEI ambassadors

Internationally recognized fashion and fitness icon Pamela Reif and Olympic, World and European gold medalist Mo Farah made an appearance at the conference as new HUAWEI product ambassadors for wearables.

Both icons incorporate HUAWEI wearables into their daily routines, using the HUAWEI WATCH GT 4 series and HUAWEI WATCH Ultimate to increase the efficiency of their workouts, better understand their health status, and feel fashionable and stylish at all times.

Pamela Reif said: "It's amazing that both HUAWEI and I started our fitness journey at the same time. In the ten years I've been a fitness enthusiast, technology has played an important role in helping people to live healthier lives. HUAWEI is at the forefront of that innovation, but it does it in a really cool way. What I like most about HUAWEI's wearable strategy is that its devices don't look like smartwatches. They are fashion accessories really beautiful, at the same time that they give you sporting advantages.

Speaking at the Fashion Forward presentation, Mo Farah said: "For many years I have been proud to use HUAWEI wearables to accurately track my activity and health parameters. The information that my team of trainers and I we were able to extract from the watches proved very valuable while competing at the highest level. Now that I've hung up my running shoes, at least professionally, I'm looking forward to enjoying life a little more, getting out and walking around the city. That's where they really shine HUAWEI watches. They are as beautiful as they are effective."

Availability and prices in Spain

We also remember that by purchasing HUAWEI WATCH GT 4 before October 15, you can also get the Huawei FreeBuds SE 2 headphones for free.

Extra HUAWEI Care For Your new HUAWEI WATCH GT 4 only at HUAWEI STORE

Customer service has always come first for HUAWEI. Starting today, September 14, and until October 15, 2023, all users who purchase HUAWEI WATCH GT 4 will be able to receive an additional year of free HUAWEI CARE to protect their new watch.

Discover more information on the official Huawei Store Spain website:

Huawei Store is the official sales channel of HUAWEI in Spain, where you can find exclusive products and offers, as well as exclusive coupons dedicated to fans. Register now at:

In addition, at Huawei Store, you can benefit from free express delivery service if the order value is more than €99. The products are delivered in one or two business days and it also has a constantly updated promotions section.

In HUAWEI e-commerce you can manage online payments with complete security, pay through Bizum, or choose to pay in installments. The new Cofidis Pay function is also available, which allows you to pay for your purchases in 4 installments/90 days without interest. In addition, you can access the after-sales assistance service (active from Monday to Friday from 9 a.m. to 6 p.m., except holidays), request the repair service with free home collection and delivery and manage, also in this case at no cost, the return of products within 14 days of purchase.

About Huawei Consumer Business Unit

Huawei Consumer Business Group, a leading global provider of information and communications technologies (ICT), infrastructure and smart devices, provides extraordinary experiences that connect and inspire millions of people, in more than 170 countries.

At Huawei, innovation focuses on the needs of our customers. We invest heavily in basic research, focusing on technological innovations that move the world forward. Through more than 16 R&D centers and almost 30 years of experience in the information and communication technologies sector, Huawei has an extensive global network and numerous business operations.

With an ambitious policy of partnerships and more than 180,000 employees, Huawei contributes to a connected future and breaks down barriers in global access to communication, offering the advantages of digitalization to any person, home, and organization to build a world completely smart and connected. Huawei makes the impossible possible in people's daily lives thanks to a wide range of products that include smartphones, tablets, wearables, mobile broadband (MBB) devices, home devices and Cloud services.

The company reached leadership in the Spanish market in November 2017, being the second manufacturer in sales worldwide. In 2017 it became part of the list of most valuable brands published by Forbes, ranking 79th and becoming the only Chinese brand on the list.

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