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STATEMENT: Comviva and Xoxoday announce a strategic partnership to revolutionize loyalty experiences


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STATEMENT: Comviva and Xoxoday announce a strategic partnership to revolutionize loyalty experiences

LONDON, Sept. 15, 2023 /PRNewswire/ -- Comviva, a global leader in customer experience and data monetization solutions, today announced its strategic partnership with Xoxoday, the digital rewards, incentives and payments partner for businesses around the world. .

Comviva MobiLytix™ Rewards is a next-generation customer engagement solution that enables organizations to design and execute rewards-based loyalty programs and gamification campaigns. The AI-powered loyalty platform provides marketing teams with advanced capabilities, improving the experience for both existing and potential customers, while increasing customer lifetime value.

Xoxoday, a rewards and incentives platform, helps organizations digitize and gamify their engagement, incentives, rewards, commissions, and loyalty programs. The platform offers a range of solutions that help organizations drive engagement, growth and retention, including employee recognition and rewards, channel partner incentives, sales incentives and more.

This partnership brings together two teams of experts, allowing both partners to offer a greater variety of loyalty and rewards technologies to their customers. With this partnership, Comviva MobiLytix Rewards is set to significantly enhance its current solution, offering an unparalleled spectrum of rewards redemption options to its customers across all channels.

Customers will have the flexibility to choose from a diverse selection of more than 21,000 rewards within a catalog spanning more than 20 categories in more than 100 countries around the world. This will allow customers to take advantage of rich rewards and enjoy real-time customer experiences that seamlessly integrate both points accumulation and rewards redemption.

Commenting on the partnership, Amit Sanyal, Vice President and Chief Operating Officer, Consumer Value Solutions, Comviva commented, “This partnership between Comviva and Xoxoday highlights our joint commitment and shared vision to enrich customer engagement and loyalty experiences. Xoxoday Solutions "They complement our customer loyalty and rewards platform by significantly expanding rewards options across traditional and digital touchpoints. With this partnership, we take a big step towards empowering our customers with an unmatched customer loyalty experience."

"A general challenge for companies today lies in designing rewards programs tailored to individual customer preferences. Striking a balance between maintaining attractive programs and attractive catalogs, while facilitating seamless redemption through a plethora of physical and online vendors, is the need of the hour. We are excited to partner with Comviva to provide enhanced engagement solutions to customers. Our platform will enable Comviva to distinguish itself within its competitive landscape by offering an immersive and unparalleled experience to its valued customers" said Sumit Khandelwal, CEO, Xoxoday.

For more information, contact:

Sundeep MehtaContacto: (91) 9910030732DGM, Corporate CommunicationsEmail:


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