RELEASE: Vechain will convert prestigious tennis tournament trophies into 'Phygital'

- Vechain will convert prestigious tennis tournament trophies into 'Phygital', showcasing Blockchain NFT technology to a global audience

SAN MARINO, San Marino, May 3, 2023 /PRNewswire/ -- Vechain, a leading public blockchain foundation, recently announced its official partnership with Internazionali BNL d'Italia, a prestigious tennis event hosting top-ranked players between May 8 and May 21. The scope of the partnership includes facilitating the integration of NFT into the first ever tennis final trophy.

Tournament winners, global masters of the sport, will take home physical trophies imbued with the power of VechainThor via an NFC chip embedded with an NFT assigned, a concept also known as "phygital." "Phygital" is a portmanteau of the words "physical" and "digital" that offers brands, consumers and businesses a game-changer by enriching physical objects with new digital features, such as authentication and anti-fraud.

For businesses, it can greatly enrich the customer journey, creating new insights into the product lifecycle and facilitating new forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining true digital ownership of an item, protected by NFT blockchain attributes. For high-value goods, phygitals preserve value by ensuring authenticity and provenance, solving fraud problems in secondary resale markets.

Vechain, World of V and EXPlus show Blockchain to the masses

During the event, vechain, World of V, and EXPlus will set up a booth in the tournament's retail area to showcase the power of blockchain through a variety of sports-related phygital items. Visitors to the booth will have the opportunity to digitize their own items, allowing them to discover blockchain for themselves and explore the technologies involved up close.

In-person attendees of the Internazionali BNL d'Italia will also enjoy a blockchain-powered experience through sustainably produced wristbands that include QR codes to the landing page of "VeAces", a collection of NFTs developed by World of V that also serves as a raffle ticket. After the event, 150 winners will be randomly selected to receive a phygital sports cap, with tickets to the 2023 ATP Finals in Turn, Italy also up for grabs.

Online attendees can also participate in the VeAces event and win phygital prizes by claiming their VeAce NFT from the landing page as it opens when the tournament begins on May 8.

Click here if you want to see the landing collection page

About vechain

Vechain, based in San Marino, Europe, is the creator of VechainThor, a world-leading smart contract platform that is leading the adoption of blockchain technology in the real world.

By leveraging the capabilities of "trustless" data (information without intermediaries), smart contracts and IoT technologies, VechainThor has enabled solutions in a wide range of fields. Vechain is now turning its attention to the biggest challenge of all: building digital ecosystems to drive sustainability and digital transformation on a global scale.

Visit https://www.vechain.org for more information.

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