UltiMaker Unveils Its Brand Transformation and Highlights 3D Printing Solutions for Manufacturing Professionals and Educators
The new branding reflects the company's interest in accelerating 3D printing innovation across all industries.
NEW YORK and UTRECHT, The Netherlands, May 2, 2023 /PRNewswire/ -- UltiMaker, the world leader in desktop 3D printing, today announced the revamp of its brands following the merger of Ultimaker and MakerBot last year. The new brand identity reflects the company's strategic vision to drive adoption of desktop 3D printing solutions, and introduces a new product architecture.
The mission of the UltiMaker brand is to shape the future of manufacturing and product development by providing customers with excellent solutions and services for 3D printing around the world. The new brand builds on the combined strengths of both companies' legacies, ensuring current and future customers are fully supported as it continues to build the world's leading 3D printing ecosystem, which promises to enable limitless innovation. in all industrial sectors.
Under the UltiMaker brand, the S and Method series 3D printers will support manufacturing, product development and other professional applications. As one of the world's most popular professional 3D printers, the S series will continue to offer the largest variety of materials on the market, making it flexible for a multitude of uses, while the Method series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, special high-strength thermoplastic materials and a high level of dimensional accuracy.
Meanwhile, the MakerBot brand will continue to operate as a sub-brand within the education sector, with the MakerBot Sketch series targeting K-12 learning. The launch of Sketch Large last year bolstered the MakerBot offering for educators and students, with a complete educational ecosystem they can use. The new brand architecture is designed to ensure that customers can easily find the products and applications that best suit their needs.
"Our new brand reflects the combined strength of the two companies that have brought us here. By bringing together the best of both worlds, we are better equipped to fulfill our vision and continue to lead the 3D printing industry and empower more innovators to deliver. their ideas to life," said Nadav Goshen, CEO of UltiMaker. "Over the past few months, much thought has been given to this exciting opportunity to decide the future direction of our brand. Our customers continue to be at the center of our decisions, and we are delighted to unveil the outcome of the UltiMaker brand journey. ."
All UltiMaker hardware and software products will be rebranded in the next 12-18 months.
Note to editors:
UltiMaker will be exhibiting at Rapid TCT in Chicago, Illinois, May 2-4, 2023, in booth 5032. Contact firstname.lastname@example.org to book an interview during this event.
The following video highlights the new brand: https://youtu.be/xy9Hdmu_vXg
UltiMaker is a global leader in the 3D printing industry with a mission to accelerate the adoption of additive manufacturing by providing a complete ecosystem of hardware, software and materials for desktop 3D printing. UltiMaker combines two of the leading brands in desktop 3D printing - Ultimaker and MakerBot - to advance the availability of affordable and easy-to-use 3D printing solutions for any application, while inspiring the industry towards a future state of responsible manufacturing. and sustainable.
Ultimaker is a trademark or registered trademark of UltiMaker B.V. MakerBot is a trademark or registered trademark of MakerBot Industries, LLC. All other trademarks are the property of their respective owners.
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