- TripleLift welcomes Joyce Liu, industry finance expert, as its new CFO to lead the company through its next phase of growth
NEW YORK, May 24, 2023/PRNewswire/ -- TripleLift, the ad technology platform that elevates digital advertising, announces the appointment of Joyce Liu as Chief Financial Officer. Liu leads finance operations for the company's next phase of growth as it expands its audience segmentation, connected TV and retail media roadmap. In this role, Liu oversees all of TripleLift's financial functions, including planning, analytics, intelligence and governance. She is part of the company's executive management team.
Liu brings extensive experience from a successful career in corporate finance. He most recently held the same role at Politico, and his experience spans industries ranging from IT to consumer goods and travel. At Politico, he worked across functions to drive the impact of nonpartisan journalism, diversify the company's revenue streams, double its subscription and advertising revenue, and significantly improve its margin profile, all of which contributed to sales success. from the company to Axel Springer in late 2021, reportedly in excess of $1 billion.
"Joyce comes to us with a wealth of relevant experience and a proven track record of helping growing companies make better decisions, faster," said Dave Clark, CEO of TripleLift. "But the most important thing is that we have not only chosen Joyce, but Joyce has also chosen us. She is willing to combine her experience in the publishing world with our technological profile, and is especially interested in our segmentation business areas of audiences and retail media".
Prior to Politico, Liu spent 12 years at CEB, the world's leading research and advisory firm specializing in corporate best practices, where she was Director of Global Finance, overseeing the divisional and corporate finance, business intelligence and purchasing functions of the company. company. During that time, she played a fundamental role in collaboration with the Board of Directors and the executive team in the application of organic and inorganic growth strategies, which allowed CEB to double the size in seven years. Previously, she held positions at PepsiCo, Yum! Brands, Marriott International and US Foods. She grew up in China and came to the United States to pursue an MBA at the University of Maryland.
TripleLift is one of the fastest growing companies in the ad technology industry. Born as a programmatic native ads company over a decade ago, its continuous innovation has launched new products for online video, connected TV, and display formats. Last year, TripleLift bought data enablement company 1plusX to create new audience targeting products that benefit both publishers and advertisers in cookie-restricted environments. The company works with 80% of comScore's top 200 publishers and 100% of AdAge's top 100 advertisers. Over 90% of those advertisers transact across multiple product lines. Vista Equity Partners acquired the company in May 2021.
"TripleLift's growth record is extraordinary. Going from less than $20 million in seed funding to a valuation of over $1 billion is the very definition of a unicorn tech company," Liu said. "At this point in our journey, new revenue foundations have to be laid for a company to continue to grow further. It's a mission I've taken on many times in my career and a challenge I'm looking forward to meeting again."
Liu started at TripleLift on May 17, 2023, reporting directly to Clark.
We are TripleLift, an advertising platform on a mission to elevate digital advertising through engaging creative, quality publishers, actionable data, and intelligent targeting. Through more than 1 billion ad transactions per month, we help publishers and platforms monetize their businesses. With our technology, the world's leading brands find audiences across online video, connected TV, display and native ads. Brands and companies choose us for our innovative solutions, premium formats and experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, eligible for diverse spending targets, and committed to economic inclusion. Find out how TripleLift elevates the programmatic ecosystem at triplelift.com.
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