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Cognizant is helping to operationalize customer data platform Tealium for the University of Melbourne to personalize the journey for students and alumni.
TEANECK, N.J., Dec. 4, 2023 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it has been selected by the University of Melbourne (UoM or the University), a leading international university with a tradition of excellence in teaching and research , to help implement Tealium's Customer Data Platform (CDP). The University of Melbourne consistently ranks among the best universities in the world.
The University of Melbourne has commissioned Cognizant to support the creation of personalized, data-driven experiences for students, staff and alumni, with the aim of enhancing meaningful constituent engagement.
Ai Lin Choo Macdonald, Acting Executive Director of Communications and Marketing at the University of Melbourne, explained that the CDP is designed to empower UoM constituents with relevant content and experiences based on their intent and what is known about them to inspire commitment to the University in a deeper and more continuous way.
"As we continually undertake digital transformation processes, we have the opportunity to enhance the student experience. We hope this journey will prove invaluable to the university, students and alumni as we create personalized lines of communication, based on needs individual".
“As we begin this transformation, our mission is to communicate efficiently and effectively with past, present and even future students, helping them engage with the UoM on their own terms.”
Speaking about the collaboration, Kristen Anderson, director of marketing modernization leader Cognizant, highlighted the company's excitement in working with the University of Melbourne.
"We are excited to once again collaborate with one of Australia's leading universities. And, through the implementation of Tealium CDP, we hope to help the UoM improve engagement with students, alumni and the community."
About CognizantCognizant (Nasdaq: CTSH) designs modern businesses. We help our clients modernize technology, reimagine processes, and transform experiences so they can stay ahead in our rapidly evolving world. Together, we are improving everyday life. See how at www.cognizant.com or @cognizant.
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