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RELEASE: The third time's the charm: Hisense expands its strategic partnership with UEFA to sponsor EURO 2024


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RELEASE: The third time's the charm: Hisense expands its strategic partnership with UEFA to sponsor EURO 2024

BERLIN, Sept. 1, 2023 /PRNewswire/ -- Hisense, the global consumer electronics and home appliance corporation, has announced that it has signed on as a global sponsor of UEFA EURO 2024™. This will be the third consecutive UEFA EURO that Hisense has sponsored after being a partner of the previous two editions and a successful sponsorship of the FIFA World Cup 2022™. Hisense will also get sponsorship rights for UEFA European Qualifiers in 2023-24 and 2025-26, UEFA Nations League Finals in 2025, UEFA U21 EURO 2025, Finalissima 2024 and UEFA Futsal 2026 as part of the deal. .

Guy-Laurent Epstein, UEFA Director of Marketing, welcomed Hisense's extension of their partnership and commented: "I am delighted that Hisense renews its commitment to European football as an Official Partner of UEFA EURO 2024™, which will be the third EURO in a row together. Their technologies continue to help make football more accessible and fun for fans around the world."

Sports marketing continues to be a key element in Hisense's global growth and building brand recognition around the world. Hisense has seen its brand awareness abroad nearly double in the last five years.

Following the announcement of the upcoming sponsorship of UEFA EURO 2024™, Fisher Yu, Chairman of Hisense Group Holdings Co., Ltd. also commented in a keynote speech at IFA 2023, that Hisense can connect with consumers around the world through of our sports sponsorships, as an excellent way to build trust in our brand. Continuing global brand building, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024™ with its cutting-edge image quality technology.

From energy-saving Laser TV to global environmental protection initiatives, Hisense is dedicated to investing in innovation and bringing greener products to consumers for healthy living scenarios.

Over the years, Hisense has continuously sought to establish deep connections with consumers around the world, no matter where they live or what language they speak, in order to better understand and serve the individual needs of more users, improving the quality and experience of the daily life.

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