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RELEASE: Announces Majed Al Sorour as Chairman

LONDON, May 26, 2023 /PRNewswire/ -- Sports.

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RELEASE: Announces Majed Al Sorour as Chairman

LONDON, May 26, 2023 /PRNewswire/ -- today announced that prominent Saudi businessman and CEO Majed Al Sorour has been appointed Chairman.

Mr. Al Sorour's role will include investment strategy and execution, as well as strategic communications and investor relations.

Mr. Al Sorour is an international businessman and entrepreneur with a reputation for identifying performance potential in growth-focused companies. He has a particular interest in the sports and technology industries. Soccer was a key part of his youth, as he competed at the professional level with the Al Nassr Football Club before serving as manager. By special request, Al-Sorour was appointed CEO of Golf Saudi in 2018; As one of many transformational catalysts for Vision 2030, he oversaw the progress of a multi-billion dollar investment in the development of the sport and its associated business opportunities. Al-Sorour was also the driving force behind LIV Golf, serving as CEO from its inception to the end of the first season and successfully creating a team franchise model in the world of Golf. His disruptive strategies achieved the vision of turning Saudi Arabia into a global destination for golf, creating new business models in the process. As manager of Newcastle Football Club since its takeover in 2021, Al Sorour built the near-relegated side in the English Premier League to a top 5 squad, working closely with the entire organization from the start to build what it is now one of the most valuable franchises in the EPL. is creating the best fan engagement experience in sports, all from one immersive platform. is committed to pushing the boundaries of technology to deliver unmatched fan interactivity and engagement by providing a central platform where users can participate, compete, and connect in virtual environments that reflect the excitement, energy, and the passion of real world sporting events. Fans will enter a fully immersive world of extended reality, gaming, live commerce, media player and original content.

In addition,, through its startups division, has a focused strategy to make majority and controlling investments in sports teams, clubs, leagues and commercial rights holders across the global sports arena. The primary focus of the investment will be to build a portfolio within soccer, motorsports, boxing, cricket, esports and other related sports assets.

Mr. Al Sorour commented: "I am pleased to be joining at such a crucial time in its growth. I see the potential for to use transformative technology to change the way fans interact with sport, creating an engaged global community that has never been achieved before." Vice President Matthew McGahan welcomes Mr. Al Sorour, adding: " will create the best world of fan engagement in sports through our platform and investments, and the company will benefit greatly benefit from Mr. Al Sorour's experience in pushing traditional boundaries to create better sports experiences for fans."

About is a fully immersive platform that uses transformative technology to deliver unmatched fan engagement in sports. Our fans participate in live sporting events, access exclusive content, engage in gaming experiences and interact with other fans and athletes in our virtual environment that reflects the excitement, energy and passion of real world sporting events. Through this complete integration, we are redefining the arena of sports entertainment by creating a vibrant and inclusive sports community.

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