- Shutterstock integrates creative AI into a library of 700 million images to deliver the first fully customizable stock image marketplace
NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform delivering high-quality creative content for transformative brands, digital media and marketing companies, announced today new AI-powered creative editing features and the potential for endless options to refine and perfect images available in the company's high-quality library of more than 700 million stock images.
"This is an unprecedented offering in the stock photography industry," said Paul Hennessy, CEO of Shutterstock. "Now, creatives have everything they need to create the perfect content for any project with AI-powered design capabilities they can use to edit stock images within the Shutterstock library, presenting endless possibilities to make the file their own."
Now in beta, Shutterstock's creative AI editing capabilities leverage the company's priority access to the latest OpenAI technology that supports the integration of synthetic editing capabilities. This allows Shutterstock customers to not only generate new content using AI, but also edit and transform any image in the entire Shutterstock library to accelerate ideation and production.
"Shutterstock was founded with the goal of bridging the gap between photographers and creative professionals who want to license their content," Hennessy continued. "This new offering will bring our clients one step closer to their desired creativity, as if they were directing the photo shoot themselves."
With six signature capabilities, additional secondary features such as a virtual AI design assistant and the most advanced filters available in the industry, as well as additional features expected to be released at a later date, Shutterstock's AI creative editing suite will empower brands, digital media and marketing companies to unlock transformative possibilities in the creation of ideas and content. Shutterstock will offer a live demo of these features on November 9 during the Shutterstock Showcase: Creative AI virtual series.
Signature capabilities include:
Artists will be compensated if their images are licensed after editing. However, in accordance with Shutterstock's Content and Contributor Account Submission Guidelines, edited or AI-generated content will not be accepted as a submission for licensing on the platform to further ensure the protection of the intellectual property of the users. taxpayers and adequate compensation of artists.
The launch of Shutterstock's AI creative editing suite follows several strategic steps the company has taken as one of the leading innovators bringing ethical and responsible AI advancements to the creative industry. Shutterstock also recently joined the Content Authenticity Initiative (CAI), through which the company will support the CAI's goal of addressing the prevalence of misleading information online by implementing technical standards to certify the source and history of the content. media content by integrating Content Credentials. Shutterstock intends to integrate CAI's underlying Coalition for Content Provenance and Authenticity (C2PA) standard into its AI capabilities and various creative tools, including its AI image generator powered by DALL·E and a suite of applications. powered by AI to further protect its users with verifiable information and tamper-proof information in all forms of content. With content credentials, this will include ensuring that each asset is certified with secure metadata about its creation, authorship, and editing history.
About Shutterstock, Inc. Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, digital media and marketing companies, enabling the world to create with confidence. Powered by millions of creators around the world, a growing data engine, and a bold approach to product innovation, Shutterstock is the leading global platform for licensing the largest and most diverse collection of 3D models, videos, high quality music, photographs, vectors and illustrations. From the world's largest content marketplace, to breaking news and premium entertainment editorial access, to an all-in-one content editing platform and studio production service, all using the latest in innovative technology, Shutterstock offers the most comprehensive selection of resources to make it easy to bring stories to life.
Learn more at www.shutterstock.com and follow us on LinkedIn, Instagram, Twitter, Facebook and YouTube.
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