- Marketstar Acquires Regalix and Nytro.ai to Accelerate Globally Focused, Comprehensive and Technology-Enabled B2B Revenue Growth Services
OGDEN, Utah, May 2, 2023 /PRNewswire/ -- MarketStar, the world leader in outsourced sales and revenue acceleration solutions, has acquired Regalix, Inc., an award-winning global marketing and revenue operations company, along with all its subsidiaries, including Nytro.ai Inc., a modern and smart sales onboarding platform. The acquisition augments MarketStar's global Sales as a Service® offering with expanded capabilities in demand generation, digital marketing, customer success and digital ad operations.
"MarketStar's acquisition of Regalix offers a focused and differentiated option in the market for how B2B companies grow and scale revenue," said Keith Titus, President and CEO of MarketStar. "The combination of our respective sales and revenue solutions, world-class teams, and the Nytro.ai platform will provide transformative capabilities for our current and future clients."
Strategic benefits of the acquisition:
"I am delighted that MarketStar has acquired Regalix," said Vikas Sharan, CEO of Regalix. "This acquisition is a testament to the hard work and dedication of our employees who have focused on building a world-class technology-enabled services company. Joining MarketStar accelerates our ability to generate revenue growth and help companies achieve scale faster to overcome their midmarket/SMB growth challenges. We look forward to this new chapter in our company's journey and are excited about the possibilities it brings."
Established in 2005 and headquartered in San Mateo, California, Regalix has 2,100 employees and operates in the United States, India, Poland and the Philippines. The company has become a premier partner for marketing solutions, digital ad operations and customer success for global companies looking to grow and gain market share in the region and around the world. The company was founded by Gunjan Sinha and Vikas Sharan, both based in San Mateo. As part of the transition, Vikas Sharan, Regalix CEO, will join MarketStar's executive leadership team as President of the Regalix-Nytro.ai companies, reporting to Keith Titus, who will continue as MarketStar's President and CEO. .
Founded in 1988, MarketStar employs more than 1,600 employees worldwide, with operations in the United States (Utah), Canada, Mexico, Uruguay, Ireland, Bulgaria, the Philippines, and Australia. As an innovator of Sales as a Service® solutions, MarketStar accelerates revenue with B2B Direct, Partner Channel, Digital Ad Sales and Customer Success programs. MarketStar has launched, sold, and supported thousands of products and services on behalf of the largest and best-known companies around the world.
"We are proud to welcome the Regalix and Nytro.ai teams to MarketStar," said Paul Grant, MarketStar's director of customer support. "Our combined teams of talented sales professionals generate more than $10 billion in annual revenue for our clients. Regalix's expertise in digital marketing, customer success, sales and ad operations, and revenue operations, combined with the deep heritage of MarketStar in direct customer acquisition, partner channel and digital ad sales are compelling and will further differentiate us in the marketplace."
The companies closed on the transaction on May 1, 2023 in Ogden, Utah. The financial details of the transaction will not be disclosed.
Through innovative sales solutions, MarketStar (www.marketstar.com) accelerates sales from leads to recurring revenue with direct and indirect business-to-business (B2B) sales programs. Using a combination of voice, digital and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the largest and most innovative companies around the world. Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has more than 1,600 employees worldwide. Its world headquarters are located in Ogden, Utah.
An award-winning global revenue operations company that partners with sales, customer success and marketing leaders to help them drive growth and deliver meaningful customer satisfaction at scale. With more than 2,100 employees spread across Europe, the US and Asia, Regalix was founded in 2005 with headquarters in San Mateo, California. Over the years, Regalix has helped more than 150 Fortune 500 brands unlock business opportunities and possibilities at scale. Regalix has operations in the United States, India, Poland and the Philippines.
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