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RELEASE: FORTNA and Geek revolutionize order fulfillment with automated robotic solutions


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RELEASE: FORTNA and Geek revolutionize order fulfillment with automated robotic solutions

ATLANTA, Ga., Nov. 2, 2023 /PRNewswire/ -- FORTNA, a leading automation and software company for the entire logistics value chain, is pleased to announce a global strategic partnership with Geek, a leader in robotics solutions mobile for logistics. The partnership marks a major milestone in the industry, as two industry leaders join forces to transform the way companies approach order fulfillment, bringing the revolutionary mobile and product-to-people sortation systems developed by Geek to the FORTNA clients.

FORTNA, recognized for its deep knowledge and experience in supply chain optimization, is collaborating with Geek, a company known for pioneering the use of innovative robotic systems in warehouse automation, to create customized solutions tailored to the needs unique to their clients. This partnership will allow companies to optimize operations, reduce costs and improve overall efficiency in order fulfillment.

Through the global partnership, multiple projects are already in different stages of implementation in both the United States and the EMEA region, including major robotics installations for several large retailers in the sports and home appliance sectors, as well as innovations in the sorting of product-to-people systems. These robotic systems allow customers to add flexibility to their operations, while increasing performance and creating a more positive workplace for their warehouse employees.

Key benefits of this partnership include:

Both FORTNA and Geek are committed to innovation, sustainability, and delivering solutions that align with the latest industry trends and regulations.

"Together with Geek, we provide our customers with a competitive advantage through the seamless integration of automation and robotics into their supply chain operations," said Robert McKeel, CEO of FORTNA. "The partnership between FORTNA and Geek aims to accelerate supply chain automation, making it more efficient and profitable and increasing the timely delivery of goods to consumers."

In a rapidly evolving e-commerce landscape, the demand for efficient and scalable order fulfillment solutions has never been greater. FORTNA and Geek are dedicated to addressing these challenges head-on by combining their expertise to design, develop and deploy cutting-edge automated robotic solutions.

Lit Fung, Vice President and General Manager of Geek International Business, also expressed his excitement, stating: "The partnership between FORTNA and Geek marks another milestone in the robotic restructuring of order fulfillment automation. Companies looking to improve their operations in the supply chain can now leverage the combined experience of these two industry leaders to achieve greater efficiency and competitiveness in the global marketplace."

About FORTNAFORTNA partners with the world's leading brands to transform omnichannel and package delivery operations. Known globally for enabling businesses to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by intelligent software, to optimize order fulfillment and last-mile delivery quickly, accurately and cost-effectively. Our people, our innovative approach and our proprietary algorithms and tools ensure optimal operations design and flow of material and information. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution center operational design and implementation, automated material handling equipment, robotics, and a comprehensive set of lifecycle services. Visit

About Geek Geek is a global leader in robotics solutions for logistics. We develop autonomous mobile robots (AMR) solutions to achieve flexible, reliable and highly efficient automation for warehouses and supply chain management. Geek is trusted by over 1,000 global industry leaders and has been recognized as the world leader in autonomous mobile robots. Founded in 2015, Geek has more than 1,500 employees and offices in the United States, Germany, United Kingdom, Japan, South Korea, Mainland China, Hong Kong SAR and Singapore.

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