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RELEASE: Faszin develops the philosophy of "hairstyling without damage", the first of its kind

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RELEASE: Faszin develops the philosophy of "hairstyling without damage", the first of its kind

(Information sent by the signatory company)

PULHEIM, Germany, April 2, 2024/PRNewswire/ -- Styling brand Faszin is making an international name for itself with its damage-preventing styling tools. The brand has achieved recognition among styling enthusiasts for its "damage-free styling" philosophy developed to suit all hair types.

At its core, the philosophy is based on a trio of technologies collectively called "3A Hair Shield Tech."

The first A stands for "Anti-Frizz" technology. It refers to Faszin's IonPeak system, a built-in ion generator that releases tens of millions of negative ions to flatten the hair cuticle and help it retain moisture.

The second A refers to Faszin's "Anti-TempShift" technology. First, Faszin HeatShotZ heating units quickly reach their ideal temperature. Its HeatSyncX system then monitors the temperature 60 times per second, adjusting it for even heat distribution and preventing hair damage.

The last A represents "Anti-Friction" technology and is achieved through the materials used in Faszin products. While typical styling products use ceramic plates, Faszin uses a softer aerospace-grade titanium coating. The brand's tests showed that this material caused virtually no damage even after 20,000 passes.

This "3A" technology is combined with Faszin's "4S" desired results: Ultra Bright, Ultra Smooth, Ultra Fast and Ultra Smart. The brand professes to be guided by each of these objectives in the R&D of the products.

The iconic application of this philosophy appears in Faszin's first anti-frizz ionic straightener: the Shield F100 Frizz-Free Hair Straightener. Featuring Faszin's Anti-Frizz technology with tens of millions of negative ions, the straightener has been shown to eliminate 95% of frizz and flyaways in tests, resulting in shinier, silkier hair. With Anti-TempShift technology, this particular model can reach 180° C in just 20 seconds, allowing users to reduce styling time. Finally, the product not only takes advantage of Faszin's aerospace-grade anti-friction titanium material to prevent damage, but also has a 32% larger plate surface than typical ceramic straighteners, allowing for smooth results even with a single pass

Based on its innovative philosophy, Faszin has developed a diverse range of products and served more than 200,000 users, expanding into numerous markets in North America, Europe and beyond. Moving forward, the brand continues its mission to “bring the philosophy of damage-free hair styling to beauty lovers around the world.”

Sitio web: @FaszinInstagram: @Faszin hairTikTok: @Faszin_hairtoolsYouTube: @Faszin

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