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LIMASSOL, Cyprus, January 29, 2024 /PRNewswire/ -- Exness, the world's largest retail marketplace creator, has unveiled a major rebranding initiative, reflecting and reinforcing its position as a market leader. Through a renewed visual identity, Exness highlights the values that have helped it reach the top.
With a new logo, defined by the distinctive exo emblem, the rebrand speaks to a more elegant and modern design. Inspired by Exness' recognizable initials, "e" and "x", the exo embodies a fusion of head and heart, the mathematical and the human. These are the pillars that explain the history of the Exness brand and define its way of doing business.
The exo, which captures the legacy of the old logo, also serves as a visual anchor, connecting the broker's past achievements with its vision for the future, thus honoring its legacy to shape its future. The brand's typography and color palette have also been renewed, with a more modern typeface and a brighter, bolder yellow.
Alfonso Cardalda, Marketing Director at Exness, commented: "At Exness, we believe that 'good enough' is not good enough. This rebrand goes beyond aesthetics. Our new brand is a nod to our origin and a promise that Our values will remain the same as we take bold new steps into the future. As businesses evolve, so must their brand. It's time for our brand to evolve and reflect who we are in the marketplace. It's time to carry our identity to the next level, to show the world why we are different from others and how we got here.
Launched on the cusp of Exness' spectacular 15-year celebrations, the rebrand aligns with the broker's notable achievements to date, including monthly trading volume of up to $4.8 trillion, a staff of more than 2,000 employees and a total of more than 700,000 active clients and 64,000 partners. These milestones underscore Exness' ongoing commitment to setting industry standards and reinforcing its status as a market leader.
"We have raised the bar in commerce, now we are raising the bar as a brand. As we enter this new era, we will continue to reimagine markets as they should be, we will continue to break records and we will remain wholeheartedly committed to our people: customers, partners and employees," Cardalda added.
The brand update will roll out to all Exness platforms in the coming weeks. The company ensures a smooth transition, maintaining its high level of service and support to all its clients and partners.
Visit Exness if you want to know more details about how to take your brand to the next level
Exness is a global multi-asset broker that uses a unique combination of technology and ethics to create a favorable market for traders and raise the industry benchmark. Its ethos and vision revolve around the concept of offering its clients a frictionless trading experience, bringing the financial markets to life the way they are meant to be experienced. Exness' identity and commitment to the two worlds of technology and ethics, as well as its loyal customer base of 700,000 active traders, are the main drivers of the global brand. Currently, Exness records up to $4.8 trillion in monthly trading volume and has focused on strategic expansion to new corners of the world.
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