RELEASE: commercetools uses AWS to accelerate e-commerce innovation in China

MUNICH, May 23, 2023 /PRNewswire/ -- commercetools, a leader in creating critical composable commerce innovation at scale, today announced the availability of commercetools Composable Commerce for China. commercetools is scaling the availability of its tools in mainland China and enabling companies to defragment their global infrastructure and streamline the creation of digital commerce experiences for their customers.

"The availability of commercetools across the AWS China Region will mark our first use of domestic data centers in the region and the first cloud-native commerce solution to expand into China. This entry will help global enterprises optimize unique and evolving opportunities in this emerging market," said commercetools CEO and co-founder Dirk Hoerig. "Mainland China's vibrant digital commerce economy and rapidly growing consumer class make it essential for businesses to quickly adapt to changes in demand and purchasing behavior."

This new offering streamlines businesses' business infrastructure in all regions, eliminates redundant maintenance, offers unrestricted feature parity across regions, and complies with local standards for technology, data security, and personal information. Customers with access to commercetools Composable Commerce for China will have the same exceptional performance, agility, and competitive advantages offered by commercetools in other operating markets.

With China being the world's largest single e-commerce market and the demand for composable commerce has increased in recent years, expansion is a natural next step for commercetools.

"Demand for commercetools on AWS is increasing, so we're thrilled that commercetools is now available in China. As a member of the MACH Alliance and a new addition to the AWS Retail Competency Partner Program, commercetools shares our mission to better help retailers to serve their customers with modern architecture and composable commerce," said Ravi Bagal, General Manager, CPG & Retail Business Development & Solutions, AWS.

commercetools' strong partner community includes a wide selection of system integrators (SIs) with extensive experience in the Chinese technology ecosystem, enabling a seamless new platform as well as a completely new commerce setup. Due to commercetools' modern and flexible architecture, the new extension is ideal for both hosting a Chinese website and connecting to relevant regional channels such as WeChat, Tmall, Taobao and JD.

"Basing on AWS as a leader in cloud services with the local AWS Region, we are excited to extend the value of commercetools Composable Commerce. This move, particularly in times of global market turmoil, enables customers with operations in China to have a single global commerce backbone. This helps our customers save on operational costs and resources, and eliminates the need for a parallel architecture to run in China," said Dirk Weckerlei, vice president of business development, commercetools, China and Japan.

Retailers and consumer brands that modernize their commerce using MACH-based architecture with commercetools on AWS can deploy modern technologies faster while focusing on their core businesses. That's because they can move away from legacy infrastructures that can prevent brands from scaling capacity online at speed, and instantly benefit from autoscaling, improved online performance, and lower IT total cost of ownership.

"We work with commercetools and AWS because they are great at what they do: commercetools is the best composable commerce on the market and AWS value-added services, including AWS Lambda and Amazon API Gateway, to build architecture capabilities," said Franck Schmidlin, Senior Solutions Architect at The Very Group.

commercetools Composable Commerce for China is available to new and existing commercetools customers, and can be added to any commercetools purchase contract. For more information, visit https://commercetools.com/features/commercetools-for-china, or contact your commercetools representative.

About commercetools commercetools founded the concept of headless commerce and is the industry leading composable commerce platform that enables brands to adapt and lead the evolution in digital commerce. commercetools empowers its clients with the agility and tools to innovate and iterate on the fly, merge online and offline channels, tap into new markets, drive new and greater revenue opportunities, and prepare their eCommerce business for the future. future, without incurring technical and operational risks.

Today, commercetools is trusted by some of the world's most iconic brands including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group, and many more. For more information, visit www.commercetools.com.

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