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In 2024, the demand for top destinations will continue, but they will be small emerging ones and those capable of offering new experiences in line with the growing demand for new experiential activities related to well-being, nature and gastronomy, according to the Global Travel Report of the WTM. 'Slow travel' has its origins in the 'slow' movement, which began in the 80s, focused on slowing down the pace of life and enjoying things in a more conscious and deliberate way.
In a world marked by haste and the search for instant experiences, the 'slow travel' movement has established itself, especially in recent years, as a rising trend in the tourism industry. This philosophy, which promotes leisurely exploration, cultural immersion and connection with the environment, has been consolidated in the face of the growing demand for new experiential activities related to well-being, nature and gastronomy, which is already 10% above compared to 2019, while spending on unique experiences has increased by 65%, as indicated in the presentation of the WTM Global Travel Report.
'Slow travel', a trend that is here to stay, as reflected in the promotion of major destinations during WTM, is much more than a simple approach to travel; It is a return to authenticity, to disconnection from everyday concerns and to the appreciation of the beauty of the simple. This approach has gained ground among travelers who increasingly seek to experience destinations in a deeper, more meaningful way, respectful of the environment and in connection with the local community. And also among the destinations that are committed to unhurried tourism, based on nature and relaxed experiences to enjoy all year round.
Some of the most popular destinations in the world for slow travel lovers are Tuscany in Italy, Bali in Indonesia, Santorini in Greece, Portugal, Japan and Costa Rica.
Activities and experiences that generate a positive impact.
As travelers seek more authentic and conscious experiences, Ibiza, through the pioneering experiences and activities platform Bes Travel, has been contributing since 2019 to allowing visitors to discover an island beyond the clubs and beaches, attracting 365 days a day. per year to travelers seeking a balance between luxury and authenticity, leisure and serenity, and connection with nature and local culture or gastronomy.
Bes Travel, subsidized by the Consell Insular d*Eivissa, within the framework of the granting of aid aimed at financing projects aimed at improving sustainability and accessibility in the Ibizan tourism sector, connects visitors in an immersive way with unique, genuine experiences , unforgettable and secret in all the municipalities of the island, which contribute to making known and preserving the traditions and their history, highlighting the conservation of the natural and cultural heritage. Unique places and moments with local artisans, producers and entrepreneurs, which leave a positive impact on the community, promote the circular economy and help conserve the environment.
Regenerative tourism activities under the sea, llaüt excursions, solar catamaran, kayak and stand up paddle, horseback riding, bamboo bike rides and hiking in nature, guided visits to school farms and ecological farms, craft workshops and local products , eco routes and much more to discover in Ibiza with Bes Travel.
Contact. Contact name: María D. Contact description: Communication