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RELEASE: ASICS revolutionizes the center of Madrid with almost a hundred runners testing the new NOVABLAST 4

(Information sent by the signatory company).

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RELEASE: ASICS revolutionizes the center of Madrid with almost a hundred runners testing the new NOVABLAST 4

(Information sent by the signatory company)

The favorite sneakers of the brand's fans return with more bounce than ever and this has been demonstrated in this race from Callao, through Gran Vía, to the ASICS House, very close to the Retiro Park

The sports equipment brand ASICS makes history in Madrid with the launch of its new NOVABLAST™ 4 shoes, which have been tested by a group of runners on a 3 km route.

The event began at an ASICS pop-up located in Plaza Callao, around 5:30 p.m., where runners came to try the new model of the popular NOVABLAST™ that promises to be a good acquisition for lovers. of running for its characteristic rebound and reaction capacity.

With ASICS NOVABLAST™ 4 shoes and wearing green t-shirts (a knowing nod to this new model), the runners left the starting point conquering the streets of Madrid in a race of approximately 3 km, until they reached the ASICS HOUSE, where the a party with exclusive gifts, dazzling surprises and the raffle for the coveted NOVABLAST™ 4.

This sneaker model, first introduced in 2020, has had the greatest growth worldwide and is the first edition to carry the CO2e label, which provides transparency about ASICS' sustainability performance.

ASICS thanks all participants for making a milestone in the history of running with this experiential campaign to publicize the improvements of their product.

Sneaker news

The brand has incorporated as a novelty a light and energetic FF BLAST PLUS ECO cushioning, which helps achieve more reactivity with a lower carbon footprint and a softer, more breathable upper part. The sole, inspired by a trampoline to achieve greater reactivity with each step, has more grip, and its cushioning is made with 20% biological material from renewable sources.


ASICS is a sports brand recognized worldwide for its commitment to excellence in performance and comfort. Its acronym refers to Anima Sana In Corpore Sano, that is, a healthy mind in a healthy body. Founded in 1949 in Japan, ASICS has positioned itself in the world of sports for its manufacturing of sports footwear and equipment, standing out especially in the field of running, training and team sports.


Contact name: Inma Gabarda

Contact description: RAVG Consulting

Contact telephone number: 34 622 862 027


Caption: Just before going for a run. Author: @vsmphotoevents for Asics