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RELEASE: AB Tasty announces EmotionsAI

- AB Tasty announces EmotionsAI, the first solution on the market to detect the emotional needs of digital users.

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RELEASE: AB Tasty announces EmotionsAI

- AB Tasty announces EmotionsAI, the first solution on the market to detect the emotional needs of digital users

The future of digital personalization and experimentation

PARIS, Sept. 13, 2023 /PRNewswire/ -- AB Tasty today announced the launch of EmotionsAI. This new technology allows clients to use AI-based audience segmentation based on their emotional needs; a unique product that helps brands personalize customers on an emotional level.

This is AB Tasty's first step in leveraging AI to help customers create better digital experiences. EmotionsAI enables clients to achieve better success rates and develop improved methods to personalize the customer experience, which is proven to drive revenue for organizations that can leverage it effectively. EmotionsAI revolutionizes brands' capabilities to personalize the customer experience for visitors using the most relevant criteria: emotional need.

"Understanding customer needs is critical to achieving business success in today's economic landscape," said Alix de Sagazan, co-CEO and co-founder of AB Tasty. "They highly value experience and personalization, and addressing customers' emotional needs is the best way to meet and exceed their high customer experience expectations."

The technology comes from AB Tasty's acquisition of Dotaki, a company that has spent 8 years researching and psychographic modeling, customer journey mapping, device usage and AI technology combined with site interactions web in real time. Now a feature available within the AB Tasty platform, the impact on A/B testing win rates is staggering. With EmotionsAI, it is possible to detect a significant impact on revenue in 3 times more A/B tests than without EmotionsAI.

"Emotions drive 80% of decisions," said Remi Aubert, co-CEO and co-founder of AB Tasty. "With this in mind, EmotionsAI truly pushes the boundaries of digital experiences. Enabling decisions based on data and emotional needs allows brands to create a connection with audiences like never before. It puts the customer at the center of digital experiences and “It means brands can get a clear ROI by digging deeper into what works for different emotional types using these analytics.”

As AB Tasty was a partner of EmotionsAI, clients have already seen a significant impact on revenue. "Thanks to EmotionsAI, we have the ability to detect the emotional needs of visitors and improve our personalization roadmap," explained Maxime Lambertin, UX Project Manager at Jacadi, a leading e-commerce site for children's and lifestyle products. . "What's more, by combining the use of EmotionsAI with AB Tasty, we have increased the commercial impact of our experimentation campaigns. We have gone from a 30% success rate in tests with business impact to a 90% success rate ", achieving a significant impact for at least one segment of EmotionsAI. EmotionsAI currently contributes 10% to our global revenue."

This announcement follows AB Tasty's best results in a fiscal year to date. With the signing of new logos such as Air Europa, Chico's FAS, Louboutin and Thomson Reuters, AB Tasty has grown 200% internationally, closing fiscal 2023 with its best quarter ever. With a comprehensive digital customer experience platform, server-side feature management tools, intelligent site search, product recommendations, and AI-powered emotional targeting, AB Tasty continues to establish itself as a leader in experience optimization.

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About AB Tasty AB Tasty is a global leader in AI-powered experience optimization solutions that enable brands to use personalization, experimentation, recommendations and search to create better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide businesses with a unified approach to creating seamless customer experiences. Brands use AB Tasty's platform to align digital, e-commerce and product teams with revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty's client list includes leading global brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris and LVMH, among others. AB Tasty has 12 offices around the world: North America, Europe and Asia-Pacific. For more information, visit

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