(Information sent by the signatory company)
Madrid, March 15
Telepizza, the leading pizza company in our country, has once again broken the rules of the sector with the launch of a new size of pizza, the Megamediana. It is the largest medium pizza on the market (33 centimeters compared to 30 centimeters) with the best size-price ratio when sold for 6.95 euros.
This new launch, the first of the many that Telepizza has for this 2023, will contribute to the growth of local consumption, since the Megamediana is available to enjoy in the restaurant or to pick it up and take it home.
Consumption in Telepizza stores has increased by 46% in January and February 2023 compared to the same period last year, as reported by the company, which has more than 700 restaurants throughout Spain.
The brand, which serves 32 million customers and in 2022 sold more than 34.5 million pizzas, is present in all autonomous communities and cities with more than 40,000 inhabitants, something in which it claims to have been a pioneer within the sector QSR (Quick Service Restaurants).
Last year, Telepizza continued with its expansion plan and opened 19 new restaurants, to which another three have been added in January 2023. Although home delivery continues to represent the majority of the company's sales, for which It has more than 8,000 distributors, local consumption is increasing after the Covid-19 pandemic.
Now, customers who come to any of its restaurants will be able to choose between four varieties for the new Megamedian pizza: with pepperoni, with bacon and York ham, with bacon and onion, or with mushrooms and York ham. Any variety increases the amount of ingredients proportionally to the size.
A STRATEGY OPPOSITE TO REDUCTION
While some brands offer less quantity so as not to raise their prices, Telepizza opts for a completely opposite strategy and is focused on its customers, offering more product at the best price.
According to the Organization of Consumers and Users (OCU), the reduction consists of "offering less quantity for the same price", a practice that some large manufacturers in the food sector have resorted to "to avoid the penalty that an increase in prices".
7% of the products in the shopping basket have been affected by the reduction, according to a study by the OCU, which last June denounced six companies before the National Commission for Markets and Competition (CNMC) so that they determine if this practice could alter competition unfairly, due to the lack of transparency for consumers.